Applications for 360 Video
Fully immersive video offers stunning opportunities for Telco’s, triple-play operators, broadcasters, sports & events rights holders, and anyone providing ultra high bandwidth to the home.
With the EYE™ VR Camera, you can stream live ultra-high quality, 360 degree video, direct to viewer’s VR headsets. For your viewers it is like teleporting into the stadium.
Thanks to smartphone based VR headsets, instead of having 50,000 fans at a game, you could have 500 million, or more. We believe fans will be willing to pay a premium to experience ultra high quality live VR sports video, which offers an immersive, ‘telepresence’ experience.
Imagine watching the Wimbledon final, the World Cup, or the Super Bowl in live immersive video. Imagine riding alongside the peloton at the Tour de France, having a front row seat in a Formula 1 racing car, or flying high above the X Games or Redbull Air Race, in a VR camera drone.
If this excites you, we’d like to partner with you to make it happen!
(Also see our article – Is Live 360 Video the Killer Application for VR?)
VR CAMERA POSITIONS FOR CENTRE COURT AT WIMBLEDON
This hypothetical example for the 2025 Wimbledon Final, shows how several VR video cameras can be used to provide ‘teleportation’ VR video coverage, for a billion spectators worldwide. Fans wearing inexpensive 16k smartphone VR headsets, pay £29 each ($49) to teleport into centre court, and are immersed in the stadium, experiencing the event as if they are actually there.
For artists, venues and service providers, the opportunities with live 360 video are immense.
Imagine capturing a major concert, festival or DJ performance from the perspective of half-a-dozen ultra-high-quality virtual reality cameras. Millions of pay-per-view VR viewers around the globe can virtually attend the gig.
Your newly expanded fan base will be able to choose from their favourite viewpoint to watch the performance, join the act on stage, or stand next to the DJ. We feel that major artists should be capturing their tours now in ultra high quality 360 video, for future use.
VR CAMERA POSITIONS FOR A FESTIVAL OR CONCERT
One minute you’re in the crowd, the next you’re up on stage with the band! By strategically positioning 3-5 VR cameras at a concert or festival, you can bring a live immersive 360 video experience to people that lets them move around and find the position they like best, or offer a ‘directed’ experience that switches the views for them.
Cutting edge filmmakers like Chris Milk, Felix and Paul, and legends like Steven Spielberg, are already exploring the potential that VR offers for cinematic filmmaking. VR also offers the welcome and not widely appreciated benefit for existing 3D catalog to reach a new much larger audience in the home. VR headsets are intrinsically 3D capable, and much easier to operate than a 3D TV.
With the world’s first Hollywood-grade VR camera, entirely new immersive cinematic experiences are possible. It’s a medium that blocks out all else and immerses your viewer in your creation.
In homes across the world… people and families are already on their devices all the time. We do not feel it will seem strange for people to (soon) be lying on their couches, ‘turned on and tuned in’ to a cinematic VR experience.
We believe that ‘experiences’ in VR will be a huge part of the VR market, and a project to capture ‘the world’s best beaches in VR’ was the genesis of our company.
Imagine getting home from work, putting on a VR headset, and transporting yourself to a a beach in Barbados, a cafe in Paris, a park in the countryside, or anywhere you’d like to relax or experience. You’ll be able to pick a place, and fly there in VR.
The opportunities for entrepreneurs, travel companies and innovators in this space are staggering. Talk to us and we’ll give you the tools and expertise to do great things in VR.